5.2. The 50% | 50% Expenditure Principle
Upon the sale of tokens, the generated investments are automatically allocated to two wallets: the marketing wallet and the technical development wallet.
In the development of any crypto project, marketing and technical development are equally essential as they collectively ensure sustainable and comprehensive growth.
Technical development forms the foundation by establishing the functional capabilities and product quality. The technical aspect builds trust in the project by delivering a product that meets high standards of quality and addresses user needs. Innovative features, stable performance, and security are only achievable with sufficient funding for technical development. However, without effective promotion, even the most advanced technological project risks going unnoticed.
Marketing acts as the bridge connecting the project to its target audience. It shapes the brand's image, attracts new users and investors, and generates demand for the product. In a competitive and rapidly evolving market, effective marketing is critically important for success.
Consequently, evenly distributing the budget between marketing and technical development is the optimal solution.
In the future, adjustments favoring technical development may be considered since the marketing component can be supported through viral mechanisms, affiliate marketing, and the “Humor and Memes” principle. A strong advantage of DeflationCoin is its innovative concept, capable of spreading organically through word-of-mouth. Delving into specific marketing details in this document is unnecessary, as some information requires confidentiality to ensure effective implementation.
The 50:50 fund allocation is more efficient than Bitcoin's model, where all investments are directed toward energy-intensive mining computations, harming the environment and gradually degrading the quality of human life. In the DeflationCoin project, an innovative cryptocurrency with a well-designed deflationary tokenomics model, environmental concerns have been addressed from the outset, and a more effective allocation of attracted investment funds has been implemented.
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